What is cross site tracking?

Cross site tracking refers to the practice of tracking a user's online activity across different websites or platforms. This can be done using various technologies such as cookies, browser fingerprinting, and tracking pixels.

One common use of cross site tracking is for advertising purposes, where companies use the data collected from a user's online behavior to target them with personalized ads. This can result in a more relevant ad experience for the user, but also raises privacy concerns as it allows for the collection and sharing of personal data without the user's consent.

Many internet browsers and privacy advocates are working to limit cross site tracking by implementing features such as tracking prevention tools, cookie blockers, and stricter privacy regulations. Users can also take steps to protect their privacy by using ad blockers, clearing their browsing history regularly, and adjusting privacy settings on their devices and browsers.